Pingbuz SaaS Product Design
Redesigning Finvise to reduce bounce rates and maximize signups
View Live Project- Client
- Finvise (investment advisory startup)
- Year
- 2024
- Industry
- Fintech / Advisory
- Services
- UX Research · Frictionless Checkout Design · UI Design System · Conversion Optimization
58% bounce rate on pricing page. 72% abandonment on a 3-step signup form.
The STELLR IT Approach
- 01
Simplified Navigation – Reduced menu items from 11 to 5. Added a sticky CTA ('Start Investing') on every page.
- 02
Optimized Layout Architecture – Moved risk-free guarantee and primary CTA above the fold.
- 03
Enhanced Visual Hierarchy – Increased button size (44px → 64px). Used contrast (green vs. grey) + whitespace to draw the eye.
- 04
Streamlined Checkout Flows – Cut 12 form fields down to 4 (name, email, phone, investment goal). Added progress indicator.
- 05
Accelerated Mobile Responsiveness – Thumb-optimized tap targets. Achieved 2-second load time on 4G.
The Impact
Before vs. After Metrics
| Metric | Before | After |
|---|---|---|
| Bounce rate | 58% | 27% |
| Signup completion | 72% abandonment | 41% completion |
| AUM (assets under management) | Baseline | +$1.2M in 3 months |
Visual Highlights
Central analytics and investment dashboard view
Streamlined 4-field signup flow on mobile devices
Typography and component guidelines card mapping
“Every extra form field costs you customers. Remove friction, not features.”
Enterprise AI Automated Systems
Deploying autonomous AI support agent networks and automated task routing
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