National Home Services Campaign
Converting ad impressions into action for National Home Services
View Live Project- Client
- National Home Services
- Year
- 2024
- Industry
- SEM & Conversion Optimization
- Services
- SEM Strategy · Copywriting · A/B Testing · Schema Engineering
2M+ monthly ad impressions but a CTR of only 1.2%. High visibility, low action.
The STELLR IT Approach
We optimized every step between “saw” and “clicked”:
- 01
Aligned Search Intent – Rewrote 45 landing pages to match specific user queries (“emergency AC repair” vs. “scheduled maintenance”).
- 02
Wrote Compelling Headlines – Tested emotional triggers, numbers, and value props. Winner: “No AC in August? See a fix in 2 hours.”
- 03
Optimized Meta Descriptions – Kept every snippet under 160 characters with a clear CTA: “Get Free Quote.”
- 04
Implemented Schema Markup – Added FAQ and review rich snippets to search results.
- 05
A/B Tested Visuals – Swapped generic stock photos for real customer before/after images and high-contrast orange CTAs.
The Impact
Before vs. After Metrics
| Metric | Before | After |
|---|---|---|
| CTR | 1.2% | 4.7% |
| Cost-per-click | Baseline | ↓62% |
| Qualified form fills | Baseline | ↑215% |
Visual Highlights
SEO and SEM performance mapping across states
Interactive Google Ads search query and CTR analytics charts
“Impressions are vanity. Clicks are sanity. Fix intent, headlines, and visuals first.”
Ping Buz Mobile Application
Engineering a scalable cross-platform mobile application and real-time communication engine
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